How Our Photo Booth Elevated the Pfizer Essence Fest Brand Activation As part of the Pfizer Essence Fest Brand Activation , we partnered with DAYBREAK MANAGEMENT GROUP to create an engaging and purposeful photo booth experience during the HBCU Open House at Virgin Hotels New Orleans. Designed to reflect Pfizer’s Global Black Community (GBC), this activation offered a mix of professional polish and shareable fun. Our “Yearbook Portrait” Experience allowed guests to walk aw